Compare the unit price, not the sticker price
Works 🔬 Evidence-based
The hack
Check the “price per ounce/sheet/diaper” on the shelf tag before picking the bigger or the sale pack.
Where it's popular: NIST: unit pricing as a tool to fight shrinkflation
Scout's verdict
NIST’s Unit Pricing Guide says comparing by a common unit is the only fair way to compare different pack sizes, and it exposes shrinkflation. Paper towels are the classic trap: “mega” and “double” rolls aren’t a standard unit, so compare per sheet or per square foot.
Evidence: NIST SP 1181: Unit Pricing Guide
Bottom line: This is literally why StockUpScout exists.
Stock up for this hack
| Item | Best unit price now | Verdict |
|---|---|---|
| Bounty Select-A-Size Paper Towels | $3.17/roll at Kroger (reference store) | Regular price |
| Charmin Ultra Soft Toilet Paper | $1.89/roll at Kroger (reference store) | Regular price |
Paid links: we may earn a commission. Kroger prices are live from a Cincinnati, OH reference store. As an Amazon Associate we earn from qualifying purchases. Not medical advice.